← Work Brand and visual identity
Restart.
A sports brand has to work embroidered, printed and shrunk to 16 pixels on a profile picture. The Restart symbol came out of that test: an asterisk built with the same logic at any size. The dark green carries the authority and the yellow only shows up where it needs to shout.
- Year
- 2025
- Scope
-
- Strategy and positioning
- Mark and symbol
- Visual system
- Applications: kit, cap, merch
- Social media content
