← Work Brand and visual identity
ChangeUp.
The ChangeUp symbol is an arrow inside a circle, and the system explores that shape at three scales at once: signature on the chest, enlarged texture in the background and a crop across the pieces. A single blue, with no supporting palette, is what makes the brand recognisable before anyone reads the name.
- Year
- 2025
- Scope
-
- Mark and symbol
- Visual system
- Applications: kit, ball, merch
- Social media content
