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← Work Personal brand · Ebook launch

Mac Anderson.

An ebook about being chosen has to look like an invitation, not a flyer. The title runs in a heavy condensed grotesque, tight and filling the whole cover. The director's chair underneath does the image work: it's the seat someone reserved for you. A single navy carries the tone, and the MAC signature with Anderson handwritten signs the piece without competing with the title.

Year
2025
Scope
  • Launch art direction
  • Ebook cover and interior
  • Promotional pieces
  • Credential and event material
  • Social media content
  • Mac Anderson, piece 1 of 5
  • Mac Anderson, piece 2 of 5
  • Mac Anderson, piece 3 of 5
  • Mac Anderson, piece 4 of 5
  • Mac Anderson, piece 5 of 5

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