AD Jardim Goiás.

A church has two weights to balance at once. It has to look solid enough to hold someone who arrives broken, and warm enough for that person to want to come back the following Sunday. Too solid and it reads as a cold institution; too warm and it reads as an event. The identity settles this through colour, and each green has a declared job: the deep one carries the solidity of the Word, the forest green brings the life that grows, and the sage does the welcoming — it is the colour that appears when the brand speaks to someone arriving for the first time. The symbol joins a branch and a circle: the branch is the Garden, its leaves paired like the tree planted by the water, and the circle is the church as one body. The line weight was kept open on purpose, so the drawing survives both the embroidery on a cap and the auditorium screen without filling in. The line "Aqui você não está sozinho" — you are not alone here — was written for the billboard and ended up becoming the brand's signature: it is on the wristband, on the hoarding around the building site and on the screen that greets whoever sits down.

Year

2026

Scope

• Brand concept and positioning
• Symbol and logotype
• Colour and type system
• Outdoor media: billboard and hoarding
• Environment and stage screen
• Merch: cap, mug, wristband and Bible
• Social media content