Luciane Barros.

The signature is a single word: luciane in a full serif and barros in italic, with no space between them, ending in a full stop. That join produces the lu. monogram, which is what survives when the brand has to fit a seal, a button or a two-centimetre label. The circular seal carries the line "O que muda o corpo começa no espírito" around the ring, and the caramel enters as a third colour so the system isn't only black on beige.

Year

2026

Scope

• Visual identity
• Monogram and seal
• Visual system
• Applications: tote, packaging, merch
• Social media content