Cynthia Rodrigues.

Cynthia needed a brand that could carry a clinical psychology practice: welcoming without being childish, sober without being cold. The CR monogram in a high-contrast serif became the centre of the system, and the earthy palette makes the whole thing read as a private practice rather than a generic clinic.

Year

2026

Scope

• Strategy and positioning
• Visual identity
• Stationery and cards
• Applications: tote, poster, merch
• System for social media