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← Work Sales page · Postgraduate course

Instituto FD.

A postgraduate course in psychoanalysis doesn't sell like a course. People arrive in the middle of something, and the page has to hold them before it proposes anything. The narrative follows that order: it opens with the ache of someone who cares for everyone and forgets themselves, moves through the method, the mentor and the three possible paths after the course, and only then reaches the price, with the certification explained without fine print. The deep blue carries the academic weight, the green comes in where the page needs to breathe, and the serif italic is kept for the lines that hurt.

Year
2026
Scope
  • Strategy and page narrative
  • Landing page design
  • Interface system and components
  • Development and launch
  • Desktop and mobile
  • Instituto FD, piece 1 of 10
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  • Instituto FD, piece 10 of 10

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